85% of Australian travellers use Stars when choosing accommodation.
In a time when your guests are deluged with online opinions and consumer reviews, your Star Rating immediately tells your guests that your property has been independently reviewed against quality accommodation standards.
We have an annual budget of $1m to promote the Stars and our licensees. Alliances with peak industry bodies will help us manage rating disputes as well as to act on consumer complaints with mystery guest services. A new three-year property review cycle includes special allowances that recognise and reward ongoing refurbishment work.
93% of travellers say that their booking decision is influenced by online opinions and consumer reviews. That’s why we have incorporated guest reviews from more than 100 websites and social media platforms around the world.
We are clamping down on properties displaying or claiming to have ‘stars’ and will be aggressively protecting and defending our Australian intellectual property rights.
Level 9, 459 Little Collins St.
Melbourne, Victoria 3000
(03) 9601 3325