The number of licensed Stars displayed by a property – whether displayed online or hung outside a door – gives you a huge amount of information in the blink of an eye.
Whether a property is rated 1 Star or 5 Stars, the rating tells you a property has met the quality standards expected of a 1 Star and 5 Star property.
It also tells you the type of guest experience you can expect and the relevant price point – whether you want to be luxuriously indulged (5 Star) or have a no-frills but safe and secure stay sleeping in a clean bed (1 Star).
Star Ratings have never been more useful as they are in the digital age
with its countless online listings and customer reviews. When you’re looking for a 3 Star property, filter your listings to show all the official 3 Star properties, and then
begin exploring customer reviews and ratings.
Don’t trust self-ratings! They are no better than a cubic zirconia 'diamond' engagement ring, a fake photo on a dating website or exaggerating on your resumé.