93% of travellers say that their booking decisions are impacted by online guest reviews (e-tailing group 2010)
Star Ratings Australia is one of the world’s first accommodation rating schemes to incorporate consumer ratings and reviews.
Our partnership with ReviewPro, the leading provider of guest intelligence solutions to independent hotel brands worldwide, will provide a FREE dashboard solution for Star Rating licensees wanting to discover what their guests are saying about them online.
According to the United Nations World Tourism Organisation, an integrated model for combining independent Star Ratings and online consumer sentiment is of enormous value for Australian and global travellers. Moreover, an integrated model is expected to have positive financial impacts for property owners and managers in a highly competitive market, especially in supporting their commission-based distribution strategies.
The ReviewPro Global Review Index (GRI™) is the only consumer sentiment index of its kind to have been independently qualified by the Cornell University Centre for Hospitality Research. A Cornell study of 11 leading destinations worldwide over 2½ years found that, on average, a one-point increase in a property’s 100-point ReviewPro GRI™ score equates to a:
- 0.89% increase in ADR
- 0.54% increase in occupancy
- 1.42% increase in REVPAR
The dashboard includes consumer feedback from hundreds of online travel agencies (OTAs) and review sites in more than 45 languages. Key performance indicators that will be featured on the dashboard include cleanliness, service, value for money, rooms and location, together with a snapshot of guest satisfaction by review source.