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Our Brand

When independent Star Ratings were introduced in the 1960s, the criteria in Australia was based only on the facilities or amenities offered to guests.

Industry and consumer expectations have changed greatly since then, especially with the advent of the internet and online consumer ratings and reviews. 

Presently, 90% of Australian travellers want the Star Ratings scheme to measure the quality of guest facilities. Our assessment criteria was amended in 2011 to reflect this; today, the criteria we use to determine a Star Rating have been ranked by Australian travellers according to what’s important to them.

A Star Rating now represents the quality, condition and cleanliness of guest facilities at the time of an independent property review. It also represents up to 60% of available inventory so the consumer can confidently book a room and expect a consistent quality standard.

Brand and Trademark Guidelines

Consistency is critical for the guest and for our brand. It is why we have strict brand guidelines that all licensees are obliged to follow. 

These guidelines show you how, why and where to use the Star Ratings logo. They also guide you on how the Stars should be represented across corporate identity, property signage, press advertising, digital communications and brochures.

By following these guidelines, we can ensure our brand represents our positioning and that a Star Rating is the only independent accommodation rating standard consumers can trust.

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