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Our Brand

When independent Star Ratings were introduced in the 1960s, the criteria in Australia was based only on the facilities or amenities offered to guests.

Industry and consumer expectations have changed greatly since then, especially with the advent of the internet and online consumer ratings and reviews. 

Presently, 90% of Australian travellers want the Star Ratings scheme to measure the quality of guest facilities. Our assessment criteria was amended in 2011 to reflect this; today, the criteria we use to determine a Star Rating have been ranked by Australian travellers according to what’s important to them.

A Star Rating now represents the quality, condition and cleanliness of guest facilities at the time of an independent property review. It also represents up to 60% of available inventory so the consumer can confidently book a room and expect a consistent quality standard.

Stars Logo 2017